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Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business, by Tanner Larsson
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About the Author
Tanner Larsson is the co-founder of 80/20 Media, an Ecommerce brand incubator, and the CEO of BuildGrowScale.com. He launched his first ecommerce venture from his childhood bedroom in 2001. Since then he has founded or partnered in over a dozen different businesses in markets such as Home Services, Health & Fitness, Guns & Survival, Kitchen Accessories, Supplements & Nutraceuticals, Business Education, and HVAC. In addition to scaling his own ecom brands (without outside funds), Tanner operates his own fulfillment facility, which packs and ships tens of thousands of products a month. In short, he knows a thing or two about selling physical products online. Tanner is also the founder and facilitator of an exclusive ecommerce syndicate called Black Label, a mastermind composed of the best and brightest marketers, CEOs, and entrepreneurs in the ecommerce space. Tanner lives with his wife and kids in Reno, NV.
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Product details
Paperback: 332 pages
Publisher: CreateSpace Independent Publishing Platform; 1 edition (October 3, 2016)
Language: English
ISBN-10: 1534619348
ISBN-13: 978-1534619340
Product Dimensions:
5.5 x 0.8 x 8.5 inches
Shipping Weight: 15.2 ounces (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
133 customer reviews
Amazon Best Sellers Rank:
#26,480 in Books (See Top 100 in Books)
I personally thought this was a decent book, but fakespot gives it an F for fake reviews. Supposedly only 25% of these reviews are reliable and it says there's most likely high deception involved here. It can be hard to launch a book, so you gotta do what you gotta do to start coming up in the search, but I'm just letting you know that I'm definitely a legit reviewer here, and although I found out the fakespot score after I read the book, I thought it was a fairly insightful read despite the poor reliability. I made several highlights, and it teaches you just about everything you need to do, step by step, to build an ecommerce store. That's about it.
Honestly when I first purchased this book I was excited, yet skeptical since I'm a part of a high level mastermind group and on the inside with entrepreneurs that make 7-8 figures a year. Boy did this blow my mind and prove to me a book can be just as much value as a high level mastermind group. The whole process of how an eCommerce is broken down into actionable simple to understand explanations and steps that a caveman could follow.In this book you learn everything that goes into a frontal end sales funnel, back end sales funnel, marketing, re-targeting, the no nos of advertising, market research, product research, price research, suppliers, building ideas for niches/products. This book will give you all the tools to take action if you're serious about making your goals happen. It can't do anything for you though if you sit around and let it gather dust. There are no sale pitches in this book, only pure actionable contentMe and my business partner after reading this book are almost ready to launch on Amazon FBA after only being done reading this book less then a week ago. (This book will help you if you are running an amazon business, shopify business, and any type of eCommerce business.)Good luck everyone! You can read all the books in the world, have all the mentors in the world, have all the tools in the world to get you to your goal; but if you don't take action, it will never happen. Your future self will thank you for it, start today :)
Great read even for an experienced ecommerce marketer.
This books contain a ton of great value for very few amount of dollars, the auther has done an awesome job on expressing his own experience with real e-commerce businesses in a very informative and intuitive manner. I got a ton of ideas exploding in my head and I'm still less than half way through. Highly recommend.
Information overload! In a good way... Be prepared to take massive action if you get this book. He holds nothing back. A++
This is a wonderful and at the same time overwhelming book, this is not a silver bullet, is a complete strategy to change an ecommerce business, Tanner is an expert in his field that preaches by example,
Excellent book for people starting out in ecommerce or people who need to get more out off their current traffic. So actually this book is for everyone in ecommerce.Overwhelming on the initial read through because it is packed with some many hands-on idea, that you should implement right now. Worthwhile reading a few times to get a good understanding of advertising campaigns and other strategies.This really is an ecommerce playbook!
Everything this book contains is free information that you can find anywhere it gives you no actionable strategies for growth this book was only written so the author can make extra money while not actually helping anyone.Trust this review 75% of the reviews on this book are fake
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